Privacy Policy

Privacy Policy

Last updated: [current date]

1. Introduction

This Privacy Policy describes how LeaseUp ("we," "us," or "our") collects, uses, shares, and protects your personal information when you visit our website at https://www.liveatestrellapark.com/ (the "Site"), inquire about our real estate services, submit rental applications, or otherwise interact with us. We are committed to transparency about our data practices and to protecting your privacy in accordance with applicable laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the CAN-SPAM Act, the Telephone Consumer Protection Act (TCPA), and the Children's Online Privacy Protection Act (COPPA).

By using our Site or services, you agree to the collection and use of information as described in this Privacy Policy. If you do not agree, please do not use our Site or provide us with your personal information.

2. Information We Collect

We collect several categories of personal information depending on how you interact with us:

Identity and Contact Data: When you complete forms on our Site (such as inquiry forms, rental applications, contact forms, or newsletter sign-ups), we collect your name, email address, phone number, mailing address, date of birth, Social Security number (for rental applications), employment information, income verification details, rental history, emergency contact information, and any other information you choose to provide.

Data Collected Automatically: When you visit our Site, we automatically collect certain technical information, including your IP address, device type and identifiers, browser type and version, operating system, referring and exit pages, pages viewed, time spent on pages, clickstream data, and approximate geographic location derived from your IP address. This data helps us understand how visitors use our Site and improve the user experience.

Cookies and Analytics Data: We use cookies, web beacons, and similar tracking technologies to collect information about your browsing behavior and preferences. This includes session cookies (which expire when you close your browser), persistent cookies (which remain on your device), and analytics cookies that help us measure traffic and usage patterns. For more details, please see our Cookie Policy.

Payment Information: When you pay application fees, security deposits, rent, or other charges, our third-party payment processor collects and processes your payment card information, bank account details, and billing address. We do not store complete payment card numbers on our servers; this sensitive information is handled directly by our PCI-DSS compliant payment processor.

Content and Messages: We collect any content, documents, photographs, messages, or other information you submit through our Site, including communications with our leasing team, maintenance requests, uploaded identification documents, proof of income, references, and any feedback or testimonials you provide.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

Deliver Products and Services: To process rental applications, verify your identity and creditworthiness, conduct background and reference checks, prepare lease agreements, manage tenancies, coordinate move-ins and move-outs, process maintenance requests, and provide customer support related to our real estate services.

Process Payments: To process application fees, security deposits, rent payments, late fees, and other charges through our third-party payment processor, and to maintain accurate financial records.

Send Communications: To send transactional emails and SMS messages related to your application status, lease terms, payment confirmations, maintenance updates, and other service-related notifications. We also send marketing emails and SMS messages about available properties, special offers, community events, and other promotional content to those who have opted in or where permitted by law.

Provide Support: To respond to your inquiries, troubleshoot issues, provide customer service, and communicate with you about our services.

Analytics and Improvement: To analyze how visitors use our Site, understand user preferences and trends, improve our website functionality and content, develop new services, and enhance the overall user experience.

Security and Fraud Prevention: To detect, prevent, and respond to fraud, unauthorized access, security incidents, and other potentially harmful or illegal activities, and to enforce our terms and policies.

Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, including fair housing laws, tenant screening regulations, and record-keeping requirements.

4. Legal Bases for Processing (GDPR)

If you are located in the European Union, United Kingdom, or European Economic Area, we process your personal information based on the following legal grounds:

Consent: When you have given clear, affirmative consent for us to process your personal information for specific purposes, such as receiving marketing communications or using certain cookies.

Performance of a Contract: When processing is necessary to fulfill our contractual obligations to you, such as processing your rental application, executing a lease agreement, or providing services you have requested.

Legitimate Interests: When we have a legitimate business interest in processing your information that is not overridden by your privacy rights, such as improving our services, conducting analytics, preventing fraud, and ensuring network and information security.

Legal Obligation: When we must process your information to comply with legal requirements, such as fair housing laws, tenant screening regulations, tax obligations, or responding to lawful requests from authorities.

5. How We Share Your Information

We share your personal information in the following circumstances:

Service Providers and Processors: We share information with third-party service providers who perform functions on our behalf, including payment processors (to handle transactions), email service providers (to send communications), SMS providers (to deliver text messages), web hosting companies (to maintain our Site), analytics providers (to analyze usage data), tenant screening services (to conduct background and credit checks), property management software providers, maintenance vendors, and other business partners who assist in delivering our services. These providers are contractually obligated to use your information only as necessary to provide their services to us and to maintain appropriate security measures.

Legal and Safety Disclosures: We may disclose your information when required by law, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights or property, enforce our terms and policies, respond to claims, protect the safety of our users or the public, or prevent fraud or illegal activity.

Business Transfers: If LeaseUp is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your personal information may be transferred as part of that transaction. We will notify you via email or prominent notice on our Site of any such change in ownership or control of your personal information.

With Your Consent: We may share your information with third parties when you have given us explicit consent to do so.

We Do Not Sell Personal Information: LeaseUp does not sell your personal information to third parties for monetary or other valuable consideration. California residents have the right to opt out of the sale or sharing of personal information; because we do not engage in such practices, there is no need to opt out. If our practices change, we will update this Privacy Policy and provide appropriate notice and opt-out mechanisms.

6. Marketing Communications and Your Choices

Email Marketing: We may send you marketing emails about available properties, promotions, and updates if you have opted in to receive such communications or where permitted by law. Every marketing email includes a clear unsubscribe link. You may opt out at any time by clicking the unsubscribe link in any email or by contacting us at vstar903@gmail.com. We will process your opt-out request within 10 business days as required by the CAN-SPAM Act. Please note that even if you unsubscribe from marketing emails, we will still send you transactional and service-related messages necessary to administer your account or lease.

SMS Marketing: If you provide your mobile phone number and opt in to receive text messages, we may send you SMS messages about property availability, application updates, payment reminders, and promotional offers. By opting in, you provide your prior express written consent as required by the TCPA. You may opt out at any time by replying STOP to any message. Reply HELP for assistance. Message and data rates may apply. We use [SMS provider name] to deliver text messages. Your consent to receive SMS messages is not a condition of purchasing or leasing any property or service.

7. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to collect information about your browsing activity, remember your preferences, authenticate users, analyze Site performance, and deliver relevant content. Cookies may be set by us (first-party cookies) or by third-party services we use for analytics and advertising. You can control cookies through your browser settings and opt out of certain tracking through your browser's Do Not Track signals or third-party opt-out tools. However, disabling cookies may limit your ability to use certain features of our Site. For detailed information about the cookies we use, their purposes, and how to manage them, please see our Cookie Policy.

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Rental application data and tenant records are typically retained for the duration of your tenancy and for a period thereafter as required by applicable landlord-tenant laws, fair housing regulations, tax requirements, and our legitimate business interests (generally three to seven years after the end of a tenancy). Marketing contact information is retained until you unsubscribe or request deletion. Automatically collected data and analytics information are typically retained for up to two years. When we no longer need your information, we securely delete or anonymize it in accordance with our data retention and disposal procedures.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of data in transit using SSL/TLS protocols, secure server infrastructure, access controls limiting employee access to personal information on a need-to-know basis, regular security assessments, and contractual protections with service providers. However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security, and you provide information at your own risk. If we become aware of a data breach that compromises your personal information, we will notify you and applicable authorities as required by law.

10. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

GDPR Rights (EU/UK/EEA Residents): If you are located in the European Union, United Kingdom, or European Economic Area, you have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Rectification: Request correction of inaccurate or incomplete information.
• Erasure: Request deletion of your personal information in certain circumstances (the "right to be forgotten").
• Restriction: Request that we limit how we use your information in certain situations.
• Data Portability: Request a copy of your information in a structured, commonly used, machine-readable format.
• Object: Object to our processing of your information based on legitimate interests or for direct marketing purposes.
• Withdraw Consent: Withdraw your consent at any time where we rely on consent as the legal basis for processing, without affecting the lawfulness of processing before withdrawal.
• Lodge a Complaint: File a complaint with your local data protection authority if you believe we have violated your privacy rights.

California Privacy Rights (CCPA/CPRA): If you are a California resident, you have the following rights:

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources, the business or commercial purposes for collection, and the categories of third parties with whom we share information.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out of Sale or Sharing: Opt out of the sale or sharing of your personal information for cross-context behavioral advertising. As stated above, we do not sell or share personal information.
• Right to Limit Use of Sensitive Personal Information: Request limitation on the use of sensitive personal information. We use sensitive information only as necessary to provide our services and as permitted by law.
• Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment, such as denial of services, different prices or rates, or different quality of services.

How to Submit a Request: To exercise any of these rights, please contact us at vstar903@gmail.com or call 713505724. Please provide your name, contact information, and a description of your request. We may need to verify your identity before processing your request by asking for additional information or documentation. We will respond to verified requests within the timeframes required by applicable law (generally 30 days for GDPR requests and 45 days for CCPA requests, with possible extensions). You may designate an authorized agent to submit requests on your behalf by providing written authorization.

11. International Data Transfers

LeaseUp is based in the United States. If you access our Site or use our services from outside the United States, your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction. By using our Site or providing us with information, you consent to the transfer of your information to the United States and other countries where we or our service providers operate. For transfers from the European Economic Area, United Kingdom, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses approved by the European Commission or other legally recognized transfer mechanisms to protect your information.

12. Children's Privacy

Our services are not directed to, and we do not knowingly collect personal information from, children under the age of 13 (or under 16 for residents of the European Economic Area). If you are under 13 (or 16 in the EEA), do not use our Site or provide any information to us. If we learn that we have collected personal information from a child under the applicable age without verifiable parental consent, we will delete that information promptly. If you believe we may have collected information from a child under the applicable age, please contact us immediately at vstar903@gmail.com.

13. Third-Party Links and Services

Our Site may contain links to third-party websites, services, or applications that are not owned or controlled by LeaseUp. This Privacy Policy applies only to our Site and services. We are not responsible for the privacy practices of third-party sites or services. We encourage you to review the privacy policies of any third-party sites you visit or services you use. The inclusion of a link does not imply endorsement by LeaseUp.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last updated" date at the top of this Privacy Policy and, where appropriate, by sending you an email notification or posting a prominent notice on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information. Your continued use of our Site or services after changes become effective constitutes your acceptance of the revised Privacy Policy.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

LeaseUp Contact: Hai Le Email: vstar903@gmail.com Phone: 713505724

For privacy-related inquiries or to exercise your data protection rights, please email vstar903@gmail.com with "Privacy Request" in the subject line. We will respond to your inquiry as promptly as possible.